Bournemouth Digital Agency Fails to Adapt to Changing Tech
Digital agency Redweb, which was known as a leading company in the Dorset digital and creative sector, is now in liquidation after critics claimed it failed to move with the times.
The Bournemouth-based firm was established in 1997 and had worked with major clients including HM Treasury, McCarthy & Stone, the RNLI, City & Guilds, Crest Nicholson, Guide Dogs, and Cancer Research UK.
Why did Redweb Struggle?
Redweb had once employed around 100 people and was led by CEO Luke Platt. It had been named as one of the UK’s top 100 digital agencies, however, in recent years, had struggled. There were claims that the agency was too expensive when there were competing quality options available from freelance contractors and simpler off the shelf software allowed for in-house maintenance
According to Anthony Story, director of non-profit Silicon South, which supports Dorset’s digital creative economy: “Redweb acted as a beacon for Bournemouth’s digital and creative industry, for many years. It had an impressive roster of high-profile clients and brands from around the country – and was instrumental in demonstrating how local companies could compete with the very best in the world.
“The team worked selflessly with schools, colleges, and universities around Dorset to ensure that students could find ways to access our industry. Consequently, Redweb gave many people their first job in the industry. It will be fondly remembered not only by former staff but by competitors, partners, and stakeholders, alike.”
Fall in Staff Numbers
However, in 2000 it was only employing around 50 staff, which was down from 78 in 2019, whereas back in 2017, it had 109 employees.
Meanwhile, in 2017, Redweb announced it would be making “a small number of redundancies” as part of a restructure to adapt to technological advances. This was also the year when the firm was listed at number 42 in Econsultancy’s list of the UK’s top 100 digital agencies. Despite this, the changes were insufficient and with mounting debts, the business was obliged to enter a creditors’ voluntary liquidation.