If your old company has gone into liquidation and you are wondering whether you can incorporate a new one, the honest answer is yes, most directors can. But three legal hurdles sit in the way, and breaching any of them can expose you personally to every debt of the new company.

We see directors trip over the prohibited-name rule every week in our caseload because nobody warned them at the point of incorporation. What follows: what you can and cannot do, and how to do it cleanly.

It is written from our position as licensed insolvency practitioners at Company Debt, and reflects the first-call advice we give directors who want to carry on trading after a liquidation.

Quick Answer on Starting a New Company After Liquidation

Yes, you can form a new company after liquidation, provided: (1) you are not disqualified as a director, unless the court gives permission, (2) you are not an undischarged bankrupt or subject to a debt relief order, unless the court gives permission, and (3) you do not reuse the old company’s name or a name so similar that it suggests an association with it, without following the permitted exceptions under Section 216 of the Insolvency Act 1986.

Clear those three hurdles and you can incorporate a new limited company at Companies House for £100 online, the same day.

Our advice, though, is that “can you” is not the same as “should you.” The liquidator of the old company still has a duty to investigate director conduct, and the new company will be scrutinised if there is any suggestion of asset-stripping, phoenix trading, or creditor harm.

We tell directors to plan the transition carefully, document everything, and get professional advice before incorporating.

Director Personal Risk

Worried About Your Own Exposure?

Whether a director is personally exposed depends on what was signed, what was drawn out and how the company was run in the months before. No general guide can settle that. Speak to a licensed insolvency practitioner about the company’s position first.

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Call 0800 074 6757. Confidential, and no obligation.

Does Liquidation Automatically Disqualify You From Starting a New Company?

No. Liquidation on its own does not ban you from being a director. Disqualification is a separate process under the Company Directors Disqualification Act 1986.

It usually starts when the Insolvency Service, acting for the Secretary of State, decides your conduct as a director of the old company appears “unfit” and takes action. A court then decides, or you agree to a disqualification undertaking instead.

The liquidator files a report on the conduct of the directors of every insolvent company it liquidates, and the Insolvency Service reviews it for the Secretary of State.

Most directors receive no further action. The ones who do are typically those whose conduct showed a pattern: repeatedly failing to pay HMRC, trading while knowingly insolvent, withdrawing cash before failure, or keeping inadequate records.

Disqualification, if it happens, ranges from two to fifteen years. During that period you cannot act as a director, take part in management, or form a new company unless the court gives permission. You can trade as a sole trader, but the corporate route is closed.

We tell directors that the best defence against disqualification is a clean, well-documented liquidation handled by a reputable insolvency practitioner.

Bankruptcy and Disqualification Restrictions on Starting a New Company

There are four personal situations in which you are barred from acting as a director of a new company:

  • Undischarged bankruptcy. If you are personally bankrupt and have not yet been discharged, you cannot form or manage a limited company without the court’s permission. Discharge usually happens automatically after twelve months.
  • Director disqualification order or undertaking. If you are disqualified under the CDDA 1986, you cannot act as a director or be involved in forming or managing a company for the period of the order or undertaking (2 to 15 years) unless the court gives permission.
  • Debt Relief Order (DRO). During a DRO, you cannot act as a director or be involved in the management of a company without court permission.
  • Section 216 prohibited name. Using the old company’s name or a similar one in a new company within five years, without meeting one of the three statutory exceptions, is a criminal offence and makes you personally liable for the new company’s debts.

We always check all four at the first consultation. If any of them apply, we address them before talking about the new company.

Section 216: The Five-Year Prohibited Name Rule for New Companies

Section 216 of the Insolvency Act 1986 is the rule that catches directors by surprise.

If you were a director of a company at any point in the twelve months before it went into insolvent liquidation, you cannot, for the next five years, be involved in any business (as director, manager, or organiser) that uses one of these names, unless the court gives permission or one of the exceptions set out below applies:

  • The exact name of the liquidated company, or
  • Any other name the old company used in the 12 months before liquidation, or
  • Any name “so similar” to the old name that it suggests an association with the old company.

Breach Section 216 and you commit a criminal offence punishable by up to two years in prison and a fine. Worse, Section 217 makes you personally jointly and severally liable for all the debts of the new business for as long as you are involved in the prohibited name.

The liability is unlimited. We see directors unknowingly breach this by using a similar brand or trading name because “the customers know us by that name.” The law does not care about customer recognition. It cares about creditor protection.

What Most Directors Miss

Prior Trading Under the Name Only Protects You in Narrow Circumstances

Many directors assume that because another company of theirs already traded under a similar name before the old company’s liquidation, the Section 216 prohibition does not apply.

That is only true if the other company was known by that name for the whole 12 months before the liquidation and was not dormant at any time in that period (Rule 22.7 of the Insolvency (England and Wales) Rules 2016).

Otherwise you need one of the other two routes: buy the business from the liquidator and give the Rule 22.4 notice to creditors and in the Gazette before you act under the name, or apply to the court for permission. Neither route is automatic.

A director who simply incorporates a new company with a similar name and continues trading without following one of these routes is in breach of s.216 from day one.

Three Legal Routes to Reuse the Old Company Name in a New Company

Section 216 provides three exceptions (known as “excepted cases” in the Insolvency Rules 2016) that let you legitimately reuse the old company’s name or a similar one:

  1. Rule 22.4, Buying the business from the liquidator. If the new company buys the whole or substantially the whole business from the liquidator, you can reuse the name lawfully, provided that before you act under the name you send the prescribed notice to every creditor of the old company whose name and address you know or can reasonably find, and publish it in the London Gazette. The notice must go out no later than 28 days after the sale completes, and always before you act. This is the cleanest route and the one we recommend most often.
  2. Rule 22.6, Court permission. You can apply to the court for permission to use the name. If you apply within seven business days of the liquidation, you can use the name while the court decides, for up to six weeks from the liquidation date. The court will weigh whether use of the name is necessary and whether creditors are protected. This route is less common because it requires urgent legal action.
  3. Rule 22.7, Another existing company with the name. If the other business is an established company (not newly incorporated) that has been known by the name for the whole 12 months before the liquidation and was not dormant at any time in that period, it can continue to use the name.

Our team handles the Rule 22.4 route regularly. The critical steps are: agree the asset purchase with the liquidator at market value, publish the notice in the Gazette, and post the notice to every creditor on the old company’s list. Miss the 28-day window and you lose the exception. We draft the notice for directors to ensure compliance.

Choosing a Safe New Company Name After Liquidation

If you are not using one of the Section 216 exceptions, the new company must have a genuinely different name. “Smith Construction Ltd” cannot become “Smith Construction Services Ltd” or “Smith Construction (2026) Ltd”, those are “so similar” and would breach Section 216.

We tell directors to pick a name that is distinct in both sound and meaning, and to run it past a licensed insolvency practitioner before incorporating. The cost of getting it wrong is unlimited personal liability.

Beyond the Section 216 test, your new name must also pass Companies House’s availability check (Section 66 Companies Act 2006) and must not be identical or too similar to any existing registered company. Companies House will reject an identical name at incorporation, but they do not check Section 216 compliance. That is your responsibility.

Buying Assets from the Liquidator for Your New Company

If there are assets in the old company you want to carry over (stock, equipment, goodwill, customer lists, domain names, vehicles), the clean route is to buy them from the liquidator at a fair market value.

Independent valuations protect both you and the liquidator, and the sale must be properly documented. We help directors structure these purchases so they stand up to later scrutiny from creditors.

What you cannot do is strip assets out of the old company before liquidation or have the old company “gift” them to the new one.

If they happened in the two years before the insolvency, the liquidator can ask the court to reverse them as transactions at an undervalue under Section 238 of the Insolvency Act 1986, and the director can face a personal claim for breach of duty. Our rule for directors is simple: if you want it in the new company, buy it through the liquidator at market price, documented.

Incorporating the New Company: Fees, Process, and Filing

Once the three hurdles are cleared, incorporating the new company is straightforward. You can do it online through Companies House for £100 (£124 on paper) and the company is usually registered within 24 hours. You will need:

  • A new, Section 216-compliant company name
  • At least one director (if you are disqualified, you must not be involved in forming or running the company at all without the court’s permission)
  • A registered office address
  • At least one shareholder
  • A SIC code describing the business activity

After incorporation you will need to register with HMRC for corporation tax within three months of starting to trade, and for VAT if turnover exceeds the threshold. A new business bank account will also be required, which can be harder to open after a recent liquidation. We walk directors through this process at the first call so there are no surprises.

Personal Liability and Hidden Risks When Starting a New Company

Starting a new company does not extinguish personal liabilities from the old one.

If you gave a personal guarantee to a bank, landlord, or supplier for the old company’s debts, those guarantees survive the liquidation and the creditor can pursue you personally. A common mistake we see is directors assuming the liquidation “wipes the slate clean.” It only wipes the company’s slate. Your personal commitments remain.

There is also a reputational risk. Some suppliers will not extend credit to a director whose previous company recently liquidated. You may need to pay pro-forma for the first six to twelve months, or find a guarantor. We tell directors to budget for this cashflow pressure rather than be caught out. For a deeper look at what a liquidator investigates, see our guide on wrongful trading.

Phoenix Trading vs Legitimate Continuation in a New Company

The phrase “phoenix company” is thrown around loosely but has a specific meaning. A phoenix is not illegal per se.

It describes a situation where a new company rises from the ashes of a liquidated one, often with the same directors and similar operations.

Phoenix trading crosses the line when it involves a breach of Section 216 on the name, asset transfers at an undervalue that the liquidator can ask the court to reverse, or fraudulent trading where the purpose was to defraud the old company’s creditors (a civil claim under Section 213 and a criminal offence under the Companies Act 2006).

Our view is that legitimate continuation is fine and often in creditors’ best interests (a going-concern sale recovers more than a break-up).

Phoenix trading becomes a problem when it is used to shed debts deliberately. If you are continuing a viable business, document it properly, buy the assets at market value, comply with Section 216, and you are on the right side of the law. If you are trying to walk away from debt, no amount of paperwork will protect you.

FAQs on Starting a New Company After Liquidation

How soon after liquidation can I start a new company?

Can I use a similar name if the new company is in a different sector?

What happens if I breach Section 216?

Can the new company take over staff from the old one?

Do I need to tell Companies House the new company is connected to the old one?

Can I transfer the old company’s website and customer list to the new one?

Will banks open a business account for my new company?